Eurostar

CLUB EUROSTAR

THE CHALLENGE

How can we combine two loyalty programmes and simplify the messaging across all touchpoints?

THE SOLUTION

We rebranded the programme and gave it a whole new proposition, then rolled out all-new messaging.

Whether you’re popping over to Paris on business or you’re speeding straight to les snowy Alpes, Club Eurostar rewards you for every journey you make. You’ll pick up points to spend on your next getaway, we’ll treat you to the little extras that make for a very bon voyage and each trip will take you closer to even more rewards.